I encourage you to read the complete articles, I've posted links below.

First up is a really interesting take on how to box things up and ship them economically. I really appreciate the problem-solving that must have gone into this solution and if it saves trees AND protects your package then it fulfills its purpose brilliantly. The author brought up a valid point about how well these irregular-shaped packages may stack and fit on a truck. Time will tell whether shippers agree, but if it works in practice then it's brilliant!
» Almost Genius: The Cardboard Box That Fits Anything Perfectly
by Cliff Kuang – FastCompany.com, Apr 20, 2010


I also read an article from a couple of weeks ago by the same author about the new Puma shoebox design. The solution goes beyond the initial problem of reducing the packaging of the box itself by also reducing packaging at the point of sale as well! "Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%." (!!!) The solution makes sense on all levels, from economical, environmental and stylistic standpoints. Can't wait to see what they have in store for their rebrand! And now I want to go shoe shopping....
» Reboot: Puma and Yves Béhar Spend Three Years Designing Super-Green Shoebox
by Cliff Kuang – FastCompany.com, Apr 13, 2010
Photos via FastCompany.com